Lidl introduces a fresh deodorant collection inspired by various towns and cities across the UK.

The Barry scent has the’versatility of an omelette’ while Hull promises a’smooth industrial ambiance’

A new line of body sprays is being launched by Lidl that are inspired by cities and towns throughout the UK.

The four-packs of sprays are unique and will contain scents that evoke the edgy areas of south London as well as the industrial north, and even include the scents of the famous Omelettes that Stacey’s mom made on Barry Island.

It was launched with a witty comedy video, the collection is set to be a challenger to the traditional set of gifts that guys will find under the Christmas tree.

Instead of featuring the scents of wild Africa It will instead showcase the smoky scents of regions such as Leith in Scotland and Hull in Humberside!

The collection includes four scents from the British Isles, and each is a unique version of what the UK is all about.
According to the descriptions of the product, Cien Hull showcases a strong northern aroma that makes every day feel like’reet great’.




The shopper can expect a smooth industrial feel and a soaring seagulls swarm in an ode to the city’s renowned maritime industry.
Cien Barry, in contrast is heavily influenced by Gavin and Stacey references in the description of the product that reads:
I’m not saying that this scent isn’t good, but to be truthful in the end, this scent can be used to make an omelette that is suffused with the delicate aromas of arcades as well as bright beach huts, and fairground rides that are a bit rickety.’
If you’re looking to visit some of the more interesting areas south London, Cien Peckham promises a sultry, southern aroma that is anchored by a swaggering beat and bars.






Expect an essence of barber shops, saltfish picturesque rooftop restaurants, and a few notes from Nags Head’s Old Nags Head.
Then Cien Leith in Scotland has an ‘eclectic scent of perseverance and community’.
With a plethora of roots, this scent has the scent of graffiti, sourdough, and sea mist, accompanied by beer mats soaked in alcohol and dugs that are friendly.